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Branding/District Logos

Why is Brand Important?

A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.

When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.

How to Use the Brand Guide

Our district has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.

Colors

These are our approved brand colors. Please do not deviate from this color palette.

In addition to our logo, color is the second most recognizable aspect of our identity. Utilizing these colors appropriately and consistently creates an additional layer of recognition and coherence.


 

      SUSD “Blurple”

CMYK: 97/96/25/13
PMS: Pantone 2756C
HEX: #322F6F

 

      SUSD Orange

CMYK: 0/51/100/0
PMS: Pantone 144C
HEX: #F7911D

Fonts

 

SUSD’s official fonts should be used consistently throughout all communication materials and should not be substituted. Proxima Nova is used for headlines and titles. The feel is clean and when used in upper case, its effect is unmistakably Sunnyside. Our secondary font is Merriweather, and may be used in body copy.

Proxima Nova – used for Headers and Sub-headers
Merriweather – used for body copy


 

WorkSans600

  • Font 1 within Smart Sites
  • This is a SemiBold font that is used for links, headings and titles. It can be used at a variety of sizes for visual emphasis.
  • Download this font

Work Sans

Bitter

  • Font 3 within Smart Sites
  • This is a decorative accent font used for component headings, quotes, or callout text areas.
  • Download this font