In this episode of Somos Sunnyside, we dive into the exciting new Career and Technical Education (CTE) Marketing program at Star Academic High School. Superintendent Gastelum sits down with Paul Ibirogba, the program’s teacher, and Esteban Velazquez, one of his students, to discuss how this class is shaping future professionals in sales, customer service, advertising, and entrepreneurship.

Paul shares insights into the program’s hands-on learning approach, which equips students with technical marketing skills while integrating critical thinking, business fundamentals, and leadership development. Esteban offers a student perspective, detailing what it’s like to take the class and apply real-world marketing strategies to their school’s snack bar.

From branding and promotions to customer service and business operations, this episode highlights how students are gaining practical experience while preparing for careers in marketing, business, and beyond. Tune in to hear how Star Academic High School is empowering students with the skills they need for success in the 21st-century workplace!